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Any channel.
No connector required.

Retail partners, comparison engines, ad networks, ERPs: if it accepts a file, NEXERA feeds it. Build the exact layout they ask for in a visual template editor, schedule it cron-precise, and deliver it over SFTP or HTTPS with retries, checksums and a receipt for every run.

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retailer_nl_v3 · templateLive · 5 feeds

TEMPLATE · RETAILER_NL_V3

title_nlTRUNC(150)product_name
price · NL retailROUND(2)price_eur
stock_totalIF > 0in_stock
HERO asset · 2000²CDN URLimage_url
.csv.xml.json.xlsx

$ nexera feeds run retailer-nl

building retailer_nl_v3 … 12,128 rows

validating schema … OK

connect sftp://feeds.retailer.nl:22 (key auth) OK

upload catalog_nl_20260811.csv (8.4 MB) OK

✓ delivered in 42s · next run 06:00 CET

4

4

export formats · CSV, XML, JSON, XLSX

export formats · CSV, XML, JSON, XLSX

15 min

15 min

fastest schedule cadence · or run on demand

fastest schedule cadence · or run on demand

~3%

~3%

of rows in a typical delta run · the rest stays home

of rows in a typical delta run · the rest stays home

100%

100%

of deliveries logged with size, checksum and receipt

of deliveries logged with size, checksum and receipt

Every partner wants
a different file.

The wholesale partner wants semicolon-separated CSV in Latin-1 with their column names. The comparison engine wants XML with nested categories. The ad network wants JSON. The distributor still opens everything in Excel. None of them will change for you.

NEXERA treats file feeds as first-class channels: each one gets a template, a format, a schedule and a delivery target. The data comes from the same governed catalog as your Shopify sync, so the file is right for the same reason everything else is right.

Their column names. Your data. No scripts.

Map any PIM field to any output column, in their naming, their order, their locale. Transformations are built in: truncate, round, uppercase, fallback chains, unit conversion, concatenation. A live preview renders real products as you build, so surprises happen in the editor, not at the partner.

Reusable templates: clone retailer_nl_v3 to make the BE variant

Per-feed locale: the DE partner gets German copy automatically

Live preview over real catalog rows, before anything ships

Every dialect they ask for.

The format is a dropdown, not a project. Delimiters, encodings, escaping, compression: configured per feed, handled correctly, tested against the partners who are pickiest about it.

CSV

Any delimiter (comma, semicolon, tab, pipe), quoted or raw, with or without header row. The dialect your partner already parses.

UTF-8

Latin-1

; , | tab

XML

Nested structures for comparison engines and marketplaces, including Google Shopping's RSS schema. Namespaces and CDATA handled.

nested nodes

CDATA

JSON

Clean arrays for modern endpoints and internal tooling. Pretty or minified, paginated or single file.

NDJSON

minified

XLSX

For the partner who lives in Excel. Typed columns, frozen header, ready to open. No "how do I import a CSV" call.

typed cells

gzip optional

Export at 04:00.


Sleep at 04:00.

Every feed has its own recurrence: nightly, hourly, every 15 minutes, or a custom cron line, all in your timezone. Pre-flight validation runs on every scheduled build. If a run fails, you hear about it by email, Slack or webhook, and the previous file stays in place.

Sane presets plus full cron for the special cases

Pause, resume and run-now per feed

Failure alerts with the exact row and reason

feeds · scheduled

5 active
04:00 daily
Wholesale NL · CSV
sftp://wholesale@…
Live
04:30 daily
Idealo DE · XML
sftp://idealo…
Live
hourly :15
Price comparison · CSV
https://pc.example…
Live
06:00 daily
Distributor BE · XLSX
sftp://partner-be…
retry 1/3
+ AddSchedule a new feed

Ship the change, watch the pulse.

Delta-aware exports

Full catalog at night, deltas in between. The same content-hash engine behind syndication knows exactly which rows changed since the last run and ships only those. Payloads shrink by ~97%, partners parse in seconds, nobody throttles you.

changed since 05:00312 / 12,128
2.6% of rows exported · full refresh nightly

Health & history

Every run logs row counts, duration, outcome and delivery receipt. A failed delivery or a suspicious row-count drop (yesterday 12,128, today 118) alerts your team before the partner notices anything.

Wholesale NL12,128 rows · 42s
Price comparison311 rows · 3s
Idealo DEretry ×1
Distributor BE11,914 rows · 39s

Atomic uploads. Paranoid on purpose.

Files upload under a temporary name and rename into place only when complete, so a partner's importer can never read half a feed. SSH-key auth, host-key pinning, automatic retries with backoff, and a stored receipt (timestamp, size, checksum) for every single delivery. HTTPS PUT/POST for partners who prefer an endpoint.

SSH keys managed in NEXERA, rotated without downtime

Retries with exponential backoff, then alert

Receipts you can forward when a partner says "we got nothing"

Middleware,
minus the middle.

Capability
NEXERA FEEDS
Feed middleware
Hand-rolled scripts
Feeds read the governed PIM directly
NEXERA FEEDSAvailable
Feed middlewareNot available
Hand-rolled scriptsPartially availabledepends
Visual template builder with live preview
NEXERA FEEDSAvailable
Feed middlewareAvailable
Hand-rolled scriptsNot available
Content-hashed delta exports
NEXERA FEEDSAvailable
Feed middlewareNot available
Hand-rolled scriptsNot available
Atomic SFTP with checksum receipts
NEXERA FEEDSAvailable
Feed middlewarePartially availablevaries
Hand-rolled scriptsPartially availableif you wrote it
Alerts on failure and row-count anomalies
NEXERA FEEDSAvailable
Feed middlewarePartially available
Hand-rolled scriptsNot available
No extra subscription per channel
NEXERA FEEDSAvailable
Feed middlewareNot available
Hand-rolled scriptsAvailable

Middleware syncs a copy of a copy. Scripts rot the day their author leaves. NEXERA feeds are part of the catalog itself: same data, same rules, same audit trail.

Bring their file spec.


Leave with the feed.

In a 30-minute walk-through, we’ll show you how NEXERA fits your catalog, your channels and the way your team works, giving you a clear view of how it can simplify your product data from day one.

Book a demo

Author your product data once. Publish it everywhere, perfectly.

A product of DEED Vision, the studio in Herten.

Author your product data once. Publish it everywhere, perfectly.

A product of DEED Vision, the studio in Herten.

Author your product data once. Publish it everywhere, perfectly.

A product of DEED Vision, the studio in Herten.