The road so far.
And where we're headed.
DEED Vision is a small studio in Herten building SaaS products, e-commerce platforms and bespoke digital work for ambitious clients. Small team. Big impact. Zero corporate noise. We're hiring.
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Half a year, end to end.
Built in the order a product actually needs it, model first, then assets, intelligence, automation and finally the channels that pay the bills.
JAN 2026
Shipped
The core model
One typed home for every product, structured once, built to never drift.
Typed product model, attributes, hierarchical categories, brands, per-category schemas
Variants with a bulk generator across size · color · material
Multilingual at the column, EN · NL · DE, stored as language objects
Draft → Review → Published → Archived, gated by role
Version snapshots & one-click rollback on every change
Per-account data isolation, enforced on every request
FEB 2026
Shipped
Assets, organized
A DAM that knows what each image is for, not just a folder of files.
Asset library with 10 semantic roles, HERO, GALLERY, SWATCH, LIFESTYLE, 3D…
Variant-aware assignment, tag once by attribute, every variant inherits it
Per-language metadata, title, alt text & description in every locale
EU edge-cached delivery, Amsterdam · Frankfurt
MAR 2026
Shipped
NEXERA AI lands
Enrichment in your brand voice, backed by Claude and OpenAI.
AI enrichment, titles, descriptions, SEO meta, categories & attributes, confidence-scored
Brand Profiles injected on every call, tone, audience & banned words, per language
Bulk approval thresholds, auto-approve above your confidence bar
Streaming AI sidebar, search, enrich and edit the catalog by chat
Metered AI with a hard monthly budget cap and spend alerts
APR 2026
Shipped
Image Studio & 3D
Drop one hero shot, get every channel-ready output back.
Background removal, studio-white, transparent or brand color, batch-safe
Image Studio pipeline, remove → center → resize → convert, 14 outputs from one source
Per-channel resize presets, fit mode, ratio & quality enforced
3D model generation, Meshy / Tripo3D, spin-ready on the PDP
MAY 2026
Shipped
Workflows
Build the automation by dragging it, then watch the catalog flow through.
Visual node editor, 25 commerce-aware nodes, auto-save, connection validation
15 ready-made templates, marketplace, photo pipeline, SEO, seasonal refresh…
Real-time run engine, live per-node progress streamed to every tab, auto-reconnect
Per-tier concurrency and pre-run budget enforcement
JUN 2026
Shipped
Publish everywhere
Author once. Push to every channel, each with its own rules.
Shopify, native & bidirectional, metafields, translations, multi-location stock
Bol.com (NL · BE), GPC auto-classification, title limits, validation gates
Amazon (NL · DE), SP-API, backend-keyword optimizer, locale-aware copy
Google Shopping & CSV/XML + SFTP feeds, scheduled and pre-validated
Delta sync by content hash, only what changed, with validation gates
Collection SEO (2-stage) and the branded supplier portal
JUL 2026
Planned
Reach & realism
Sell in more places, and make every shot look shot on location.
Channel expansion, TikTok Shop, Zalando, Marktplaats & Meta / Instagram Shopping
AI lifestyle imagery, generate on-model and in-scene shots from a single pack shot
PDP feedback loop, pull conversion, CTR & search rank back per channel, so the AI learns what wins
What we're chasing next.
Where our hands are for the rest of the year. It's directional, not a promise, want one of these sooner? Tell us and it climbs the list.
Contact
AUG 2026
In progress
Autonomy & trust
Let the catalog look after itself, and get ready for what's coming in EU regulation.
Catalog Agents, autonomous agents that watch data quality and draft fixes before you ask
A/B copy & imagery, test titles, descriptions and heroes per channel, auto-promote the winner
Digital Product Passport, GPSR / ESPR-ready fields, materials, care & a scannable QR
SEP 2026
Planned
Open & insightful
Open the platform up, and prove the work paid off.
Public API v1 & webhooks, plus no-code connectors for Zapier and Make
Insights dashboard, catalog health over time, channel performance and AI ROI
NEXERA mobile, approvals on the go and snap-a-photo → auto-enrich
Product video, short PDP & social clips generated from stills and 3D
Want it with
your own catalog?
In a 30-minute walk-through, we’ll show you how NEXERA fits your catalog, your channels and the way your team works, giving you a clear view of how it can simplify your product data from day one.
Book a demo